Newday invests a significant amount in TotalCtrl so that the company can realize its growth ambition both nationally and internationally.

In 2020, Ferd bought 75% of the technology company Infotjenester/Simployer, and with a solid profit from the sale and experience from building and scaling software, Trond Stensrud and Bjørn Petter Garder established the investment company Newday. The intention is to reinvest part of the capital from the sale to Ferd in Norwegian growth companies. Their first major venture is now in place.

Through a significant investment in the FoodTech company TotalCtrl – Newday has great faith in strong growth and market opportunities within what we call “Farm to Fork”. TotalCtrl has solutions that can easily improve efficiency, reduce food waste and increase profitability in various parts of the value chain from “farmer to consumer”.

“We have followed the company for a long period, and are happy that we have reached an agreement on capital injection and active ownership in TotalCtrl. We want to apply our operational experience from leading and driving commercial success by taking an active part in creating and shaping new opportunities in exciting companies that have international potential. Through the investment in TotalCtrl, we will together contribute to something as important as reducing food waste and contributing to a better and more transparent food supply chain both in Norway and internationally,” says managing director Trond Stensrud in Newday.

“Today is a big day for us at TotalCtrl. The fact that Newday, through a comprehensive process, has chosen to invest significant amounts and not least to contribute important experience, expertise and passion – means that we can now take the company to a new level. Newday’s investment means that TotalCtrl now has the muscle to grow”, says CEO Charlotte Aschim of TotalCtrl.

In a market where covid, war and climate change have affected access to capital for growth companies, TotalCtrl has experienced the opposite. Interest in joining the capitalization round has been great from both new and existing investors. The result was that the company ended up turning down several national and international investors. In addition to the capital injection from Newday, existing investors have also invested, including Loyal.VC, a recognized VC company headquartered in Canada which has been an investor and important contributor from TotalCtrl’s early days.

TotalCtrl has within a short time become a recognized name within the FoodTech and sustainability space. With a total of 43 awards and recognitions under its belt, and as a certified B corp, the company maintains the highest standards in social and environmental impact globally. Joining the team are well-known companies such as SAP, Atea, Millum, Lightspeed, Avery Dennison and others. On the customer side, we work closely with, among others, Halden municipality, Nordic Choice and Bergstadens hotel – which can show good results in food waste reduction and improved profitability.

In addition to investment from Newday, TotalCtrl has also secured EU funding of NOK 7.5 million, which will go towards further development of the technology.

For further information, contact:

  • Charlotte Aschim – CEO of TotalCtrl – mob: +4790215950
  • Trond Stensrud – Managing Director of Newday – mob: +4790776789

About TotalCtrl 

TotalCtrl is a leading FoodTech company that improves customer profitability and the industry’s sustainability by offering TotalCtrl from farm to fork. TotalCtrl, a Norwegian software company, utilizes its unrivaled Inventory Management System to unlock enormous opportunities in the food industry, ensuring food traceability, control over distribution, elimination of food waste and optimized operations. TotalCtrl helps the food industry optimize the planning, purchasing and use of food inventory by providing data-driven insights and decision support to make fact-based and sustainable choices.

Read more about TotalCtrl here:

Effektiviser din virksomhet | Digitalt matvarelager | TotalCtrl

About Newday  

Newday is an active growth investor whose greatest strength lies in expertise and experience from strategic and operational work with business development. Newday invests in small/medium-sized companies with growth potential, where the purpose is to add capital, experience, networks and expertise so that the companies can exploit their growth potential. Newday is owned 80% by Colligo AS and 20% by Chrima AS, which through Newday reinvests part of the profit from the sale of shares in Infotjenester/Simployer to Ferd in 2020. Colligo currently manages approx. 1.5 billion, of which Newday is one of five focus areas.

Read more about Newday here:

Newday AS | New opportunities

Media Kit

Here is a complete Media Kit with different versions of our logo, banners, style guides and our products sneak peeks.

DOWNLOAD

Norway, Oslo: TotalCtrl today announced a new partnership with InVerte, a portion control solution for the hospitality industry that lets businesses resupply and prepare dishes with triple-bottom line analytics and smart scales.

“This partnership with TotalCtrl will be unforgettable🎉! Together, we will transform the industry and accelerate digital and sustainable efforts while ensuring profitable operations for our customers.”, says Johan Arcos Mendez, Founder at InVerte.

The benefits of this new partnership will help restaurants increase profits and at the same time reach the climate goals.


● SDG 2: One-third of food is wasted despite billions going hungry.
● SDG 12: By 2030, most of the world has committed to halve global food waste.
● SDG 13: Each year, we waste edible food and this releases 3.3 gigatons of CO2 equivalent.

About TotalCtrl: TotalCtrl, a Norwegian software company, leverages its unmatched food traceability platform to unlock immense possibilities in the food industry, ensuring food traceability, control over distribution, elimination of food waste and optimized operation. TotalCtrl helps the food industry optimize their planning, purchase, and use of food inventory by providing data-driven insights that enables quick decision-making. For more information, visit https://totalctrl.com/


About InVerte: InVerte, a Canadian hardware company, prevents inventory loss in commercial kitchens by digitizing portioning with a world-first, real-time blinking light system. In essence, InVerte contributes to food security by minimizing loss and increasing traceability for the industry. For more information, visit https://inverte.ca/

Media Kit

Here is a complete Media Kit with different versions of our logo, banners, style guides and our products sneak peeks.

DOWNLOAD

Norway, Oslo: TotalCtrl today announced a new partnership with Ostehuset, a Norwegian-based food service company that aims to transform the hospitality to the better through traceability, technology, local and sustainable food.

“Together with TotalCtrl we will improve guest, supplier and team experience, increase revenue streams, reduce cost of goods sold, and reduce food waste and losses in different stages throughout the restaurant’s operations. This partnership will help facilitate traceability, sustainability, and digitalization in the hospitality industry.”, says Hanne Norman Berentzen, Owner of Ostehuset.

The benefits of this new partnership will help restaurants increase profits and at the same time reach the climate goals.

  • SDG 2: One-third of food is wasted despite billions going hungry.
  • SDG 12: By 2030, most of the world has committed to halve global food waste.
  • SDG 13: Each year, we waste edible food and this releases 3.3 gigatons of CO2 equivalent.

About TotalCtrl: TotalCtrl, a Norwegian software company, leverages its unmatched food traceability platform to unlock immense possibilities in the food industry, ensuring food traceability, control over distribution, elimination of food waste and optimized operation.

TotalCtrl helps the food industry optimize their planning, purchase, and use of food inventory by providing data-driven insights that enables quick decision-making. For more information, visit www.totalctrl.com 

About Ostehuset: Ostehuset, located in Stavanger, Norway, has for over 20 years left its mark on the food culture in Stavanger. With two locations, 6 revenue streams (Catering, Events, online purchase, Store, café and take away) and a focus on sustainability, Ostehuset aims to transform the hospitality to the better through traceability, technology, local and sustainable food. Ostehuset is always looking for solutions to improve employee and guest experiences. For more information, visit www.ostehuset.no

Media Kit

Here is a complete Media Kit with different versions of our logo, banners, style guides and our products sneak peeks.

DOWNLOAD

Norway, Oslo: TotalCtrl, a leading food technology company, today announced the appointment of Tariq Jawad to the TotalCtrl Advisory Board.  

“We are pleased to welcome Tariq Jawad to the TotalCtrl Advisory Board,” said Charlotte Aschim, chair(wo)man and chief executive officer of TotalCtrl. 

“Tariq’s deep experience in finance, commercialization and rapid scale will be invaluable to TotalCtrl as we grow our business and pursue our mission to transform the food industry for the better.”

Mr. Jawad has over 25 years of cross-border corporate finance, corporate and business development strategy, and impact investing experience partnering with startups, SMEs and multinationals to secure capital, develop strategic partnerships, and commercialize and scale new products and technologies. Ranging from fundraising and financial modeling to project managing go-to-market implementation, Tariq has led and completed assignments across 3 continents with a focus on engaging multi-disciplinary stakeholders and building consensus across organizations. He is focused primarily on supporting climate tech and healthcare tech companies as well as promoting learning and knowledge-transfer in the media & entertainment industry through FlipNarrative. Mr. Jawad currently develops various social entrepreneurship and community-based programs through CreativityClinic.

After a decade on Wall Street, Tariq founded Bridge Innovation Capital (“BIC”) in Beijing to support companies to enter the China market through joint ventures, licensing and M&A. Mr. Jawad sold BIC in 2017 and established Bridge Innovation Partners in the US to promote cross-border investment and commercialization between US and EU.  

“I am delighted to support Charlotte and the growing team at TotalCtrl as they rapidly scale their business model and operations and continue to maximize the environmental and social impact that their technology can catalyze. I look forward to helping lift this company to the next level,” says Tariq Jawad.

For more information on Tariq Jawad, visit his profile here

About TotalCtrl: TotalCtrl, a Norwegian software company, leverages its unmatched food traceability platform to unlock immense possibilities in the food industry, ensuring food traceability, control over distribution, elimination of food waste and optimized operation.

TotalCtrl helps the food industry optimize their planning, purchase, and use of food inventory by providing data-driven insights that enables quick decision-making. For more information, visit www.totalctrl.com

Media Kit

Here is a complete Media Kit with different versions of our logo, banners, style guides and our products sneak peeks.

DOWNLOAD

Norway, Oslo: TotalCtrl, a leading food technology company, today announced the appointment of Lars Rinnan to the TotalCtrl Board of Directors.  

“We are pleased to welcome Lars Rinnan to the TotalCtrl Board,” said Charlotte Aschim, chair(wo)man and chief executive officer of TotalCtrl. 

“Lars’s deep experience in strategy, business intelligence & AI, business development and leadership will be invaluable to TotalCtrl as we grow our business and pursue our mission to transform the food industry for the better.”

Lars Rinnan is a visionary CEO, angel investor, board member, public speaker and futurist from Oslo, Norway. Lars has more than 25 years management experience, and over the course of 7 years has started 6 companies within business intelligence and artificial intelligence, all joined together in Amesto NextBridge. He is the CEO of Amesto NextBridge and the VP of AI & Robotics for Amesto Group. His entrepreneurial and business experience makes him a valued investor, advisor, and board member for startups within AI and exponential technology. 

Trained as a military officer, Lars enjoys tough challenges, both in business and on his spare time, where he is an avid freeride skier and mountain biker. Balancing his military background is a Bachelor of Business Administration from the Norwegian Institute of Management and an MBA from Lancaster University (UK). Lars is a sought-after keynote speaker on AI and the future, and an avid writer and blogger, frequently appearing in media and television. He is at his best when he can utilize his holistic business view and vast network to spot opportunities and create value. 

“TotalCtrl is on the right track and doing the right things in a brilliant way. I look forward to helping lift this company to the next level,” says Lars Rinnan

For more information on Lars Rinnan, visit his profile here 

About TotalCtrl: TotalCtrl, a Norwegian software company, leverages its unmatched food traceability platform to unlock immense possibilities in the food industry, ensuring food traceability, control over distribution, elimination of food waste and optimized operation.

TotalCtrl helps the food industry optimize their planning, purchase, and use of food inventory by providing data-driven insights that enables quick decision-making. For more information, visit www.TotalCtrl.com 

Media Kit

Here is a complete Media Kit with different versions of our logo, banners, style guides and our products sneak peeks.

DOWNLOAD

Norway, Oslo: TotalCtrl, a leading food technology company, today announced the appointment of Roar Wiik Andreassen to the TotalCtrl Board of Directors.  

“We are pleased to welcome Roar Wiik Andreassen to the TotalCtrl Board,” said Charlotte Aschim, chair(wo)man and chief executive officer of TotalCtrl. 

“Roar’s deep experience in high-technology global businesses with strong financial and sales background will be invaluable to TotalCtrl as we grow our business and pursue our mission to transform the food industry for the better.”

Mr. Andreassen is the former CEO of Azets Nordics, an international accounting, payroll, advisory and business services group, where he served from December 2016 to August 2021. Prior to this, Mr. Andreassen served as Director & Head of Visma BPO services Nordic from May 2013 to December 2016. From January 2011 to May 2013, he served as Vice President at Capgemini Norway. Prior to that, Mr. Andreassen was Chief Strategy Officer, Senior Vice President, Projectdirector and CEO at Telenor, as well as CFO of Avinor and Manager at KPMG Consulting. 

Mr. Andreassen has extensive experience in areas such as strategy, management, financial management, sales, sourcing, digitization / technology and has broad experience with sales and acquisitions. 

“TotalCtrl has proven technology, customer relations and great potential for rapid scale and impact. I look forward to helping lift this company to the next level,” says Roar Wiik Andreassen

For more information on Roar Wiik Andreassen, visit his profile here 

About TotalCtrl: TotalCtrl, a Norwegian software company, leverages its unmatched food traceability platform to unlock immense possibilities in the food industry, ensuring food traceability, control over distribution, elimination of food waste and optimized operation.

TotalCtrl helps the food industry optimize their planning, purchase, and use of food inventory by providing data-driven insights that enables quick decision-making. For more information, visit www.TotalCtrl.com 

Media Kit

Here is a complete Media Kit with different versions of our logo, banners, style guides and our products sneak peeks.

DOWNLOAD

Norway, Oslo: TotalCtrl today announced an integration with Lightspeed that will bring point-of-sale and inventory data to life. The power of these combined solutions will allow retailers to ingest critical operational data to optimize kitchen operations while increasing profitability and sustainable efforts.  In a changing and uncertain environment, it is essential for players in the food value chain to adapt the business model and streamline tasks. For this reason, TotalCtrl and Lightspeed are combining technology and customer relations to ensure safe and easy data insights to help businesses adapt to the new normal.

“By integrating Lightspeed with TotalCtrl we are able to offer customers a unique and seamless dataflow from procurement to sales, allowing restaurants and hotels around the world to run their business at full capacity while ensuring food traceability and elimination of food waste”
, says Charlotte Aschim. Founder and CEO at TotalCtrl.

The benefits of this new integration will help restaurants and hotels save time and increase profits, while at the same time reaching climate goals. 

  • SDG 2: One-third of food is wasted despite billions going hungry.
  • SDG 12: By 2030, most of the world has committed to halve global food waste.
  • SDG 13: Each year, we waste edible food and this releases 3.3 gigatons of CO2 equivalent.

About TotalCtrl: TotalCtrl, a Norwegian software company, leverages its unmatched food traceability platform to unlock immense possibilities in the food industry, ensuring food traceability, control over distribution, elimination of food waste and optimized operation.

TotalCtrl helps the food industry optimize their planning, purchase, and use of food inventory by providing data-driven insights that enables quick decision-making. For more information, visit https://totalctrl.com/


About Lightspeed: Lightspeed is a one-stop commerce platform for merchants around the world to simplify, scale and provide exceptional customer experiences. The company was founded in 2005 and has 150 000+ customer locations in over 100 countries worldwide with offices in Montreal, New York, Ottawa, Santa Cruz, Toronto, Amsterdam and Ghent. For more information, see www.lightspeedhq.com

Media Kit

Here is a complete Media Kit with different versions of our logo, banners, style guides and our products sneak peeks.

DOWNLOAD

Norway, Oslo: TotalCtrl today announced a new partnership with Atea, the third largest IT infrastructure provider in Europe. In a changing and uncertain environment, it is essential for players in the food value chain to adapt the business model and streamline tasks. For this reason, TotalCtrl and Atea is combining technology and customer relations to ensure safe and easy traceability of food information from A to Z (using tools like blockchain), as well as ensure the minimization of food waste and losses in different stages throughout the entire value chain.

“Sustainability, fraud, food waste, consumer awareness, demand and transparency at all levels are drivers for the collaboration. TotalCtrl and Atea covers different links in the value chains and will together offer a standard solution for tracking and documentation of data to ensure a more sustainable and circular value chain”, says Eugenie Bakous. Lead advisor for GlobeTrack at Atea Norge AS.

The benefits of this new partnership will help players in the value chain increase profits and at the same time reach the climate goals.


● SDG 2: One-third of food is wasted despite billions going hungry.
● SDG 12: By 2030, most of the world has committed to halve global food waste.
● SDG 13: Each year, we waste edible food and this releases 3.3 gigatons of CO2 equivalent.


About TotalCtrl: TotalCtrl, a Norwegian software company, leverages its unmatched food waste prevention technology to unlock immense possibilities in the food industry, driving sustainable and measurable results to create a future without food waste. TotalCtrl is a inventory management tool that helps the food industry optimize their planning, purchase and use of food inventory by providing data-driven insights that enables quick decision-making. For more information, visit https://totalctrl.com/.


About Atea: Atea as Nordic supplier of IT infrastructure. In 2020, turnover exceeded 40 billion NOK The group has approx. 7000 employees internationally, is the third largest IT infrastructure provider in Europe, and is the market leader in the Nordic and Baltic countries in this sector. For more information, visit www.atea.com.

Media Kit

Here is a complete Media Kit with different versions of our logo, banners, style guides and our products sneak peeks.

DOWNLOAD

Norway, Oslo: TotalCtrl today announced a new partnership with Eggify, a Spain-based matching marketplace for the hospitality industry that lets businesses and suppliers connect in a fast and simple way. In a changing and uncertain environment, it is essential to adapt the business model and streamline tasks.

“Eggify’s purpose is to give visibility to companies that differ in their commitment and rebalance the chances of being successful in a digital context. We are honored to be able to connect professionals in the sector, who share the same commitment and seriousness. It’s a pleasure having TotalCtrl as a partner, especially because we care about the environment and companies like TotalCtrl should be more visible in the market”, says Alessandro Vivoda, Manager at Eggify.

The benefits of this new partnership will help restaurants increase profits and at the same time reach the climate goals. 

  • SDG 2: One-third of food is wasted despite billions going hungry.
  • SDG 12: By 2030, most of the world has committed to halve global food waste.
  • SDG 13: Each year, we waste edible food and this releases 3.3 gigatons of CO2 equivalent.

About TotalCtrl: TotalCtrl, a Norwegian software company, leverages its unmatched food waste prevention technology to unlock immense possibilities in the food industry, driving sustainable and measurable results to create a future without food waste. TotalCtrl is a kitchen inventory management tool that helps mid-market hotel and restaurant chains to optimize their planning, purchase and use of food inventory by providing data-driven insights that enables quick decision-making. For more information, visit https://totalctrl.com/

About Eggify: Eggify, is a marketplace for the hospitality sector. Our platform is designed for operators, suppliers and producers of goods and services to easily find the right partner, manage their business more efficiently and drive real change in their business. Our solution allows an effective and centralized management thanks to real data that offer a more efficient management of resources. And faster decision making, minimizing risks, and improving results.

Media Kit

Here is a complete Media Kit with different versions of our logo, banners, style guides and our products sneak peeks.

DOWNLOAD

Norway, Oslo: TotalCtrl today announced the start of the first rollout phase of food waste technology for institutions in Halden municipality. Halden municipality aims to be the best at food waste management and has managed, under difficult conditions, such as the Covid-19 pandemic, to implement and test the TotalCtrl Inventory solution in nursing homes and kindergartens showing a 35.4% food waste reduction after only one month in use. 

TotalCtrl will now roll out the solution to 20 units within the municipality before scaling it to all public institutions after a 3-month validation phase. 

The benefits of this partnership will help public institutions cut cost, save time and at the same time reach climate goals. 

  • SDG 2: One-third of food is wasted despite billions going hungry.
  • SDG 12: By 2030, most of the world has committed to halve global food waste.
  • SDG 13: Each year, we waste edible food and this releases 3.3 gigatons of CO2 equivalent.

Background: 

In the summer of 2019, Halden municipality was granted NOK 1 million by Klimasats to become “The world’s best municipality on digital food waste management” in collaboration with TotalCtrl. The project has included mapping of food handling at 4 units in nursing homes, 2 kindergartens and 1 after-school program. From September 2020 to May 2021, the units have carried out tests with the digital solution developed with TotalCtrl and have completed a pilot period with the solution in full use for 4 weeks in February 2021.

Food waste measurements were carried out at the start and end of the project to see whether the use of the solution had led to a reduction in food waste. 

The results – After one month in use:

Nursing homesKindergartens
Food waste reduction-16,4%-35,4%

About TotalCtrl: TotalCtrl, a Norwegian software company, leverages its unmatched food waste prevention technology to unlock immense possibilities in the food industry, driving sustainable and measurable results to create a future without food waste, where all people have food to eat. TotalCtrl is a kitchen inventory management tool that helps food services businesses optimize their planning, purchase and use of food inventory by providing data-driven insights that enables quick decision-making. For more information, visit https://totalctrl.com/.


About Halden kommune: Halden is a town and municipality in the province of Østfold in Viken county in eastern Norway with 31,373 inhabitants (2020). The large municipality of Halden borders Rakkestad in the north, Aremark in the east, and Sarpsborg in the northwest, as well as the municipalities of Strömstad, Tanum and Dals-Ed in Sweden in the southwest, south and southeast, respectively. Halden aims to be the most innovative municipality in Norway as well as the world’s best municipality on digital food waste management. For more information, visit https://www.halden.kommune.no/.

Media Kit

Here is a complete Media Kit with different versions of our logo, banners, style guides and our products sneak peeks.

DOWNLOAD